Welcome to Happy Hour at Romeo’s – Enjoy Pizzas, Drinks & More at Our Downtown and Other Locations in Victoria

Happy Hour allows for a fine dining experience at Romeo’s while saving your hard earned dollars. Our per drink minimum pricing follows the B.C. Liquor Policy of June 23, 2014, that allows “licensees, such as pubs, restaurants, and lounges, to alter their liquor prices throughout the course of the day” providing a pocket-book friendly change for British Columbians.

“Whether it’s meeting after work for a discounted pint, for example, or enjoying a happy hour cocktail on a Saturday afternoon, these changes create new social opportunities for British Columbians,” said John Yap, Parliamentary Secretary for Liquor Policy Reform. “To balance health and safety, we have put into effect price floors that align with the views expressed by health advocates during our liquor consultations and will help to encourage responsible consumption.”

This is great news for locals grabbing a late lunch, business meetings, or a night out with friends – it’s also great news for tourist. While our staff at Romeo’s look forward to serving you during Happy Hour, and are grateful for the legislative changes, it made us think – where did the term ‘Happy Hour’ originate – within that “Hmmm” moment, we found this information, and hopefully it peeks your interest as much as it did ours!

The words’ happy’ and ‘hour’ have appeared together for centuries when describing pleasant times. In William Shakespeare’s King Henry V - act I, scene 2 (written in about 1599), King Henry says:

"Therefore, my lords, omit no happy hour
That may give furtherance to our expedition"

Here the phrase, ‘Happy Hour’ is used to refer to a scheduled period of entertainment. The idea of drinking before dinner has its roots in the Prohibition era when alcohol consumption was banned. People would host ‘cocktail hours’, also known as ‘happy hours’, at a speakeasy (an illicit establishment selling alcohol) before eating at restaurants where alcohol could not be served. Cocktail lounges continued the trend of drinking before dinner. The Random House Dictionary of American Slang dates ‘Happy hour’ as a term for afternoon drinks in a bar, to a Saturday Evening Post article on military life in 1959.

Today, Happy Hour has gone from a way of life to a marketing term for a period of time in which a venue, like Romeo’s, offers discounts on menu items and alcoholic drinks, such as beer, wine, and cocktails.

The first Romeo’s opened on Hillside Avenue and was warmly embraced by the people of Victoria. Today, there are five Romeo’s locations on Vancouver Island and our pizza and pasta recipes continue to stand the test of time with our loyal and discerning customers.

At Romeo’s, we pride ourselves on offering great food and service at a reasonable price, and Happy Hour just makes it even better. Call Romeo’s for reservations, delivery, or take-out in Victoria at 250-383-2121, Broadmead at 250-744-1177, Hillside at 250-595-0212, Langford at 250-474-2121, and Duncan at 250-746-9944, today.

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